Posts Tagged ‘tactics’

Here’s How!

Last week we had an intern training session, and many of the tips and tricks of lobbying we learned would be helpful for anyone who would like to get involved in activism. Here are a few things to remember when planning your future as a Successful Lobbyist. picture-16

First, always remember that lobbying is about strategy. Successful actions are rarely haphazard or random. When devising your strategy, be very clear about what it is you are trying to accomplish. Is it reasonable? Is it winnable? Is it focused? Your strategy will be the foundation for your tactics, so make sure you have it down.

Now, who can give you what you want? And to whom are they accountable? The best way to tackle this is through a strategy called Power Mapping, in which you consider the power relationships between your opposition and those who ultimately make the decisions. Once you narrow this down, you can begin to devise how you will reach those people, and how you can persuade them to take action towards your goal.

Because the point is to change or readjust the perspective of the opposing party, you must first begin to understand their motivations… (more…)

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